The music video "Fed Up" by Rooga is primarily a diss track, with the artist directly addressing and criticizing various individuals, most notably "Favio."
Key themes and direct attacks in the video include:
- Disputes with Favio: Rooga repeatedly threatens Favio, accusing him of disrespecting his set ("GDK") and lying (0:15-0:28). He suggests Favio is not from the streets and is a "drunk that smoke black and miles or drink cheap liquor" (0:46-0:51).
- Criticism of the Music Industry: Rooga expresses his frustration with the music industry, feeling that his influence is not recognized and that others are copying his style (1:04-1:09, 1:22-1:27). He claims that his adversaries are only relevant because of others' influence, referencing Pop Smoke (1:11-1:12, 1:19-1:27).
- Personal Insults and Threats: The artist delivers a barrage of personal insults, questioning others' masculinity ("zesty man") (0:59-1:00) and physical appearance ("musty") (1:34-1:35). He also makes violent threats, alluding to physical altercations and severe consequences for those who cross him (2:06-2:17, 2:50-3:04).
- Challenging Authenticity: Rooga questions the authenticity and credibility of his targets, accusing them of being fake or disingenuous, particularly concerning their street affiliations and past actions (1:30-1:33, 1:53). He highlights that Favio is "not from the city" (2:37-2:39).
- Boasting and Warnings: Throughout the video, Rooga asserts his dominance and warns his rivals to "tread light" as he and his associates are not afraid of confrontation (2:51-2:53). He references his crew and their willingness to engage in violence (2:30-2:34).
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