The music video for "BLLAK - SINCE" features the artist reflecting on personal struggles and the changes that come with success. The lyrics touch upon themes of betrayal, resilience, and the challenges of maintaining relationships after achieving a level of fame or wealth.
Key points from the video include:
- Betrayal and Resilience: The artist expresses feelings of hurt and betrayal ("You hurt me and it's driving me insane" (0:12)) and the struggle to cope when feeling like there's nothing left (0:22-0:27).
- Loyalty and Family: There's a strong emphasis on family and loyalty, with lines about putting food on the table (0:29) and remembering loved ones who have passed (0:33-0:39, 1:33-1:42).
- Impact of Success: A recurring theme is how relationships and perceptions changed "since I got that jig" or "since I got that big," implying that success brought out different reactions from people, some of whom became envious or wanted a share of his wealth (1:07-1:28).
- Personal Struggles and Advice: The artist also shares personal struggles, mentioning thoughts of doing something "stupid" but reminding himself to think about his kids (0:54-0:58) and the difficulty of trusting others (1:00-1:07).
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